Redefining the Search Scenery
Redefining the Search Scenery: "Google dominates today�s versions of search and both Yahoo and MSN are prepared to admit it. In short, the recent past and the persistent present belong to Google. For its formal rivals, the only place to look is the future. Time is accelerated, often to the point of pointlessness in the tech world and that future is already functioning online. It is just waiting mass user adoption...Google’s dominance of today’s version of search is absolute, a big problem for Yahoo and MSN even as they look forward to an expanded search environment. Search is the primary way to access information on the web and in order to stay in business, Google’s rivals need to segment the concepts of search and find ways to excel in specific areas while Google overshadows general search."
Hedger concludes "Yahoo is thinking outside the box by inviting users to create their own media environments in order to facilitate distribution of pay-per-use content (TV, music, movies) and pay-per-click advertising.
MSN is again looking inside the box with its newly revised focus on Vista. It hopes to erase the lines between the user, their computing device and the Internet by integrating search and search related products into commonly used software packages.
Google will continue being Google. As long as it continues to build on its membership driven services and produce better than adequate search results, the general public is likely to continue using it more than any other search engine."
posted by Jen @ 2:00 PM
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