Lycos The Underdog of Search
Business 2.0 :: Online Article :: Future Boy With a new CEO and a fresh approach to search, Lycos plans to rise again by focusing on user-generated content. By Erick Schonfeld"Tolle, thankfully, does not want to compete with the leading search companies. Instead, he wants Lycos to organize the culture of participation that's bubbling up all over the Web with blogs, podcasts, photo-sharing sites, and other forms of consumer-created content.
'Nobody is concentrating on this,' he insists on a recent visit to my office. 'We want to help people mix their own music, cut their own videos, and write their own editorials. We want Lycos to be the place where people create content, store it, and market it.' In other words, he wants Lycos to become the ultimate user-centric search tool, with a blog search engine, a photo search engine, a music search engine, and a video search engine all rolled into one. And he'll leave the rest of the Web to Google, Microsoft (MSFT), and Yahoo (YHOO).
Tolle plans to begin unveiling the new Lycos by November. It will be interesting to see if he can make Lycos into a marketing platform for content creators on the Web. Tolle hints at a combination of search advertising and revenue sharing, along with cross-marketing opportunities and even exposure to talent agencies."
posted by Jen @ 5:45 AM
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