Link Buying � The Search Engines Respond
Link Buying The Search Engines Respond: "Google, Yahoo, and Ask have a much different take on link buying than do the SEMs. Chris Richardson of WebProNews sat in on this Q&A at SES 2005.""Another interesting segment from the Q and A concerned the admonishment of excessive inter-linking of sites (linking to sites you own). The search engine reps all advised against doing this, to which an audience member asked Tim Mayer of Yahoo why his company had a link to almost every property they owned on their index page.
"The response didn't really clarify the situation in my mind... Tim mainly indicated it was because these properties were part of the same network, although I'm not sure how this is any different than a site owner linking to his stable of Internet properties..."
Getting The Kinks Out of Links: "This session had a lot of good information and allowed people to pick the brains of these experts in the field. Eric Ward had some of the best comments and he would know as he helped promote Amazon when they first launched. Danny Sullivan calls him the definitive link building guru.
He discussed the importance of 301 redirects when changing a site domain name or a directory structure. Make sure you reclaim links by using server logs (when sites change domains, you can reclaim the links pointing to the old site). Use refer data and site logs to determine which old link was clicked and implement a 301 redirect.
Debra Mastaler of Alliance-Link had a lot of great information too. Just like she stressed in yesterday's 'Link Building Basics' session, today she stressed anchor text as extremely important. She suggested using it in any link you have, both onpage and outbound.
Make sure you optimize the site keyword-wise before you go on a link building campaign. Links embedded in content with the proper anchor text get more weight than navigation links.
Optimize links on pages with keywords, emulate natural linking patterns and stagger the link text throughout the copy. A wide variety (pagerank-wise) of inbound link are good but stay within your niche.
Linking out is a great way to build trust among sites and it can help you get links pointing to you. Cross-linking, if you own lots of sites, can be great but don't over do it. Make sure you have some other links besides ones to your sites. "
posted by Jen @ 5:44 AM
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