Yahoo :: All change APIs to sweeten the influencers?
CNET News.com"Yahoo co-founder Jerry Yang is expected to announce Tuesday that the company's search network will embrace Web services and its commercial subsidiary will take a new name."
Yahoo Search Developer Network is planned to launch at the Search Engine Strategies Conference. The network will allow software developers to create new applications (with the aid of application programming interfaces, or APIs) on top of Yahoo search, including images, video, news and local search.
Yahoo is also to dump the Overture Services brand just 20 months after paying $1.63 billion for the paid search marketing pioneer. Paid search solutions at Yahoo are possibly to be renamed "Yahoo Search Marketing Solutions."
Stefanie Olsen reckons that Yahoo's announcements "underscore the company's desire to ingratiate itself in the search community, which is defined by software developers, a thriving advertising economy and Web surfers." I reckon they have a fair bit of work to do there with webmasters, search marketing firms etc....MUST watch the forums for comment and reactions...
Notable quote: "Search is not just a service; it's becoming a piece of the infrastructure of the Internet, its file system," Eckart Walther, director of product management for Yahoo Search, said in an interview. "We're making it much easier for third parties to develop value-added services for search."
posted by Jen @ 5:42 AM
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