: Yahoo Launches Beta of 'Contextual Search' Feature
E-Commerce News: Software (Earlier this week)"Bidding to keep its edge in the rapidly evolving search space, Yahoo has started to test what it calls a "contextual" search function aimed at
helping users find more relevant results. The service, known as Y!Q, is now available in beta form. Users can download a "demo bar" from Yahoo
and also use the feature on the Yahoo News site...
Analysts say that the new feature hints at where search is headed toward ever-tighter integration with the overall Web experience.
The goal is to make search second nature to users, Forrester Research analyst Charlene Li said, and in doing so to prompt them to seek out results, and the advertising that comes along with it, more readily."
posted by Jen @ 12:41 PM
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