SEO Overlooked by Top E-Tailers
Still true....after all these years OSCommerce Experts Source: Oneupweb"Site architecture, title tags, meta tags, keywords, and content were among the criteria in the study’s site evaluation. Basis also was whether the sites fell on Google and Yahoo!’s first, second, or third search results pages with the use of appropriate keywords.
67% of the 12 well-optimized sites appeared on Google’s first page while 58% maed it to Yahoo!’s first page. Overall, 75% showed up among the search results on Google’s first three pages, while Yahoo!’s first three pages carried 67%."
Oneupweb president Lisa Wehr "points out, ”… [The] site has more coverage on the page or a higher frequency of the message, natural results provide credibility (like editorial) and PPC communicates your promotional messages (like advertising) and finally, changing messages in natural results is a long-term action and PPC messages can change rapidly.”
posted by Jen @ 6:26 AM
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