Higher not always Better in Paid Search Rank
OSCommerce ExpertsGiselle reviews Atlas DMT's "latest Digital Marketing Insight (DMI) research. The conclusion: keyword volume influences rank effects on conversions from paid search listings."
"In Google’s corner of the search world for example, listings with low volume keywords ranked at 8 through 10 carried around 30% higher conversion rates than those with top rankings. On the end of Yahoo!’s Overture, the low volume keywords showed a steady, sustained pattern of conversion rates across all top 10 ranks.
”Every marketing medium has the fundamental trade-off between volume and efficiency and search is no exception, “ Song points out. ”Understanding factors such as rank on traffic and conversion provides marketers tools to better control costs, while maximizing targeted traffic and sales.”
posted by Jen @ 6:22 AM
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