Ask Jeeves' branding campaign
MediaPost"AS COMPANIES CONTINUE TO COMPETE for the growing online ad dollars spent on search marketing, search engine Ask Jeeves will this week join rival MSN on the air in a consumer branding campaign.
The effort marks Ask Jeeves' return to television advertising after a four-year absence. 'We really see this as a first step in a marketing program,' said Greg Ott, vice president of marketing. The campaign's goal, he said, is 'helping people re-engage with the Ask Jeeves brand.' "
posted by Jen @ 5:27 PM
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