Search Engine News :: Optimise Web Sites for Organic Search: Discusses directory sites and Google

Sunday, February 06, 2005

Discusses directory sites and Google - Great Googly Moogly!!

WebProWorld

Thread seems to indicate that many directories consisting mainly of links and adwords are dropping in Google rank....Jpipes posts about the zillions of scraper - "fake" to me - directory type sites:

"if you are a business that has structured their entire business model around getting 'picked up' well by a search engine and throwing junk advertising on your site to get revenue, it's not the search engine's fault, it's yours. You need to get back to basics.

I see an amazing abundance of these 'directory' sites which are basically a bunch of links with little to no substantive value to them. As more and more uncreative people copycat one another, the supply of these sites well overreaches the extent to which there was ever any demand for them, and they will see their advertising revenues shrink back to nothing. That is, until they shift their focus from copycatting and 'the quick buck', to developing a solid, grounded business model that a) provides a value or service to customers that they are willing to pay for, and b) distinguishes the company substantially from its competition. The greater the competition in the market or industry, the greater must be the distinction between the crowd and the business. "