PageRank less important
webpronews.com"PR still has importance. However, it is also decreasing in value. PR is only based on the quantity and quality of links (both inbound and outbound) from the given web page. The most obvious reasoning for the declining importance theory is due to the fact that on any given search on Google, the PR of each page seems to have barely any correlation with it's place in the rankings. For all you PR lovers out there, hold on to your toolbar's tight, because this could be a bumpy ride."
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