Rss & Using linking in search engine marketing
Pandia:"RSS is a XML text file that presents the latest headlines from your site with links and a short description. These feeds can be read by special RSS readers, often used by bloggers and journalists looking for news.
If you provide a good service, some sites may even decide to include your RSS feed on their own site in form of a list of headline links. Unless these headlines are generated by a javascript feed, the search engines will find them, adding more relevant backlinks to your article pages.
Just make sure that the headlines (and through them the links are keyword rich and relevant).
Online RSS resources
On the Pandia RSS-feed"
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