Microsites for PPC and SEM
Clickz.com Microsites and SEM: Explained: "A microsite is a completely autonomous user environment. It could be as brief as a single page (although that might simply be a new landing page) or a new page with new navigation, an offer, and a link or two back to your main site. Alternately, it could be a fully functional minisite with a privacy policy, contact page, and perhaps an e-commerce engine."
posted by Jen @ 10:12 AM
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