iMediaConnection: The Low-down: Search and Your Affiliates
iMediaConnection: The Low-down: Search and Your Affiliates The Low-down: Search and Your Affiliates By Kevin Ryan, Search Editor:"Finding a best practice here is like trying to find an ‘84 Maxima with low miles... Natural search listings can be affected by affiliates. And, pay-for-position search can get really costly if your affiliates bid on your brand name or your terms..." most info available "is designed for up-and-comers -- not brands with solid foundations that place a great deal at risk when approaching affiliate marketing in general, much less the impact affiliates can have on search and your brand...
The best long-term strategy for any brand is to build solid partnerships, with strong affiliates (or any site for that matter) so that link strategies are not abused and by using available technologies, real positioning equity can be realized with tactical user value based off-page link rankings."
posted by Jen @ 1:47 PM
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