Friday, November 05, 2004

Do keywords in URL influence your rank? Research by Web CEO Team.

Do keywords in URL influence your rank? Research by Web CEO Team.: "things need to be taken into account to judge how competitive a phrase is:

how many links the top sites have
how many of those are internal
how many are from distinct domains
how sharp their on page optimisation is
how effective their internal linking is
how much 'agressive' seo is on the first page of results and how well its done"

I and others including Anthony Parsons never really tire of saying:

"PageRank itself has very little to do with ranking a website actually. PageRank is a unique algorithm that is combined with the main algo's to rank pages. PageRank is "one" of hundreds / thousands or techniques scrutinized to rank a page."


danny sullivan brings thread back on track and points readers to past threads which dicussed the issue of keywords in URLs influencing rank:

Hyphenated URLs
SEO and file names Change To Link Bomb Sign Of New Link Analysis Shift?, July 2004
repeating terms in URL , Sept. 2004
URL Spaces & Alt Tag Naming Conventions, Sept. 2004 "

Page 2 of the thread fine tunes the testing methodolgy, and the whole thread is a great example of the interplay of the 100's of factors in each algo and their influence on SERPs.

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