Web Feeds, Blogs & Search Engines
Web Feeds, Blogs & Search Engines: "A special report from the Search Engine Strategies conference, August 2-5, 2004, San Jose, CA.This session explored how search engines are dealing with blogs and Web feed (RSS/Atom) content, and how providing such syndicated content can drive new search-related traffic...
Jeremy Zawodny of Yahoo! "It is changing the way that people get their information from search engines; it is aggregating information. "
User power..."By removing the need to visit a specific web site regularly, blogs have increased their traffic. Most importantly, unlike email newsletters, the power to subscribe and unsubscribe lies solely with the visitor, rather than a service that may--or may not--unsubscribe you from an email subscription when you request it."
"Why should search engine marketers care about blogs? "Because they have a different relationship between the user and the content," said Watlington. "If you think about pages sitting in an index, you are waiting for the search engine to come and query your data. On the other hand, because of the feed's relationship, the user is right there getting the data almost as fast as you create it."
"It is an active relationship (blog) vs. a passive relationship," she continued. "Blogs provide faster access (to data) to an informed and interested audience."
posted by Jen @ 7:28 AM
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