re MSN new search technolgy: forum and links on Block Analysis 101
Block Analysis 101: Tech review "explains in simple terms the block level algo"See especially the comments by danny sullivan, (DS) Editor, SearchEngineWatch.com: He puts the theory that "Google's "named entities" might be a similar thing, but not tied to links. This is something they talked about recently: Google Demos Word Clustering. It sounded to me like they were, by analyzing language rather than visual cues, trying to understand what the core content of a page is."
Orion recommends: an early paper "about Microsoft's VIPS (VIsion-based Page Segmentation) "ImageSeer: Clustering and Searching WWW Images Using Link and Page Layout Analysis"
Current conclusions are that "block analysis" will make crawling faster, standard nav links and paid ads may be devalued in algo - DS puts it as if links are demed " "unnatural" or not part of the core content -- using both visual and language cues -- I think they'll be discounted. Not banned, not ignored -- just not weighted as highly."
One work around is to use CSS to put links where you want them in code regardless of where on page...
posted by Jen @ 7:33 AM
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