On PageRank wise words by Richard Grady SiteProNews: Google Page Rank - Important or Just Another Number?
SiteProNews: Google Page Rank - Important or Just Another Number?: "So, in summary, is Google Page Rank important to your business?Only as an "indicator of how many other sites link to yours and how important Google considers your site to be"
He does not "place too much importance on this statistic" and would not pay " for a link from a website just because it has a high PR."
He states "Google changes it's rules on a regular basis and I see little point in chasing a particular PR on the basis that it might get you higher search engine rankings. If Google does decide to do away with PR, all your work (and money if pay fpr links) will have been for nothing.
A more ethical and logical campaign would " concentrate on building quality, relevant links from sites that are connected in some way to your own site content."
This yields relevent traffic and increase in PR over time
"If you do things this way and Google does scrap the PR indicator, it shouldn't affect you in any way and the links you have in place will continue to benefit you."
NB Neither a low Alexa rating or high PR guarantee traffic or sales which are the true aim.
posted by Jen @ 8:09 AM
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