More on Snap...New Snap site thinks outside the search box | Tech News on ZDNet
New Snap site thinks outside the search box | Tech News on ZDNet:The Snap">Snap index is powered with data from Gigablast,LookSmart, DMOZ, Looksmart and anonymous data feeds from Internet service providers.
Snap Rank uses traditional search engine methods plus post-query click-stream data to determine ranking.
Snap.com: "The main difference is the tools it uses to help people refine search once they have typed a query into the search box.
It's also one of the first search engines to harness data on "user intentions," extrapolating meaning from words typed into a search box.
"We can infer what people have done (in the past with the same search) and then change the actual layout of the page and sort order," said Tom McGovern, CEO of Perfect Market Technologies, which owns Snap."
Snap uses data feeds to add releveancy to their SERPs
1) Over one terabyte of data from third-party ISPs which track, anonymously, what people do after they've typed in a specific search terms, this data is used to compute the relevancy of certain searches and sort results accordingly
2) Data on the routes people take after they leave the search engine, which helps reorder future results by relevancy
3) Most revolutionary is that the service is transparent to advertisers and visitors...
4) Snap will make money by selling advertising placements at the top of search results, but the twist is that it will let marketers pay specifically for people who buy at their site as a result of the Snap listing, a "cost per transaction" model...
5) Advertisers can set the cost per transaction: "for example, that they want to pay 25 percent of their product cost or $4 for every widget they sell if a consumer buys it from the ad at Snap--and that information will be displayed in Snap's product listings. In comes the transparency."
Also :
Product Finder tool - above web results, from PPC partners? Looksmart, www.smarter.com (comparison shopping engine), Dmoz and Gigablast
posted by Jen @ 8:00 AM
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