The One-Two Punch: SEO and PPC
The One-Two Punch: SEO and PPC: "The study results clearly indicate SEM must include both paid and natural SEM to reach the entire audience.Though it appears intuitive, many companies engaged in natural search engine optimization (SEO) resist investing in paid search advertising. And many companies engaged in paid search advertising aren't yet pursuing an SEO strategy...
Gary Stein, senior analyst of online advertising and marketing for Jupiter Research (a Jupitermedia Corp. division). "There are way more clicks that go to the algorithmic than the paid search. Our estimates are five out of seven clicks go to the algorithmic, or natural, results."
In Yahoo, research indicates 60 percent of clicks occurred in natural search results, the rest in paid search ads. Companies seeking to maximize returns must be found on both sides of the SERP."
posted by Jen @ 2:49 PM
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