Study: Fortune 100 and top Etailers Lack SEO
Study: Fortune 100 Lack SEOQuote: "The study's methodology consisted of an analysis of ethical and unethical SEO methods used on companies' Web sites, as well as current Google positioning for each company's primary keywords. Oneupweb conducted individual searches to determine whether each company appeared in the top 10 or top 30 listings in Google.
Among the ethical methods were unique title tags, unique meta descriptions and meta tags, relevant body text, and anchor text containing primary keywords or phrases.
Oneupweb considered comment tag keyword-stuffing, invisible text or image links, spamming with non-relevant keywords or phrases, and cloaking [define] among the unethical SEO techniques. "
Study: Top E-tailers Neglect SEO:Quote; "The Fortune 100 are not the only companies ignoring search engine optimization (SEO)...very few of the top online retailers had well-optimized sites, resulting in some missed opportunities to generate revenue."
posted by Jen @ 8:25 AM
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