Sunday, October 10, 2004

Branding strengthens on search Yahoo's Q3 expected to be upbeat

Yahoo's Q3 expected to be upbeat: "analysts, like many who follow Yahoo, expect the advertising businesses on the Web -- paid search and branded -- to have been stronger than originally expected...

Key points: "Goldman's Noto raised his branded-ad figures more than paid search...

Yahoo's user base.. grew 12.5 percent annually versus 7.7 percent for the industry...

Yahoo's search page views also outperformed the industry"

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