"The Conundrum that is Online Advertising" FreePint Newsletter 168
Excellent article"The Conundrum that is Online Advertising"
by Tim Houghton
FreePint Newsletter 168
Reviews main formats used by online advertisers
Concludes "clickstream targeting also offers a possible solution to the conundrum that is online advertising. Consumers may accept brand-building messages if they are highly relevant to the task that they are currently accomplishing"
posted by Jen @ 10:09 AM
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