Wednesday, September 01, 2004

Less than 10% of Fortune 100 Web sites use SEO effectively MediaDailyNews 09-01-04

MediaDailyNews 09-01-04: "Search engine optimization and marketing firm Oneupweb Tuesday released a white paper claiming that less than 10 percent of marketers use search engine optimization (SEO) effectively, and more than 40 percent don't use SEO at all. "

Review article:In 2004 there were 9 well-optimized sites as compared to 3 in 2002. Oneupweb expected that number to have grown at least 10 times to more than 30 companies over the last 2 years. If the optimization of FORTUNE 100 corporate sites had kept pace with the SEO industry growth, then moderately or well-optimized sites should exceed 95 corporations by now.

If Oneupweb updates the study next year, it expects that all the Fortune 100 would use search engine optimization on their corporate sites.

“Not only will big brands begin to notice a decline in market share, they will experience brand erosion. Customers expect to see the names they know as a dominant force in the places they live. More and more, they're living online,” explains Wehr.

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