Yahoo Local Match & Yellow Pages by Overture rep
Local Match & Yellow Pages: "So sorry about the confusion. Hopefully this helps explain how the products are related:Yahoo! Yellow Pages consists of a comprehensive database of listings licensed from InfoUSA plus a section of paid listings in the Sponsored Businesses section. The Sponsored Businesses section consists of paid listings from our reseller partners, self-service, and Overture. The Overture products are geographically targeted Local Match and Precision Match listings.
Yahoo! Local also includes a comprehensive database of listings licensed from InfoUSA, several other data sources, and web content. Yahoo! Local also has a sponsored business section which solely consists of geographically targeted Overture Local Match and Precision Match listings.
Overture Local Match is a product for advertisers that have a physical storefront or service a specific geographic region. Advertisers provide a description and details about their business and do not need a website to participate. The advertiser chooses the relevant keywords and defines the geographic region to target their listing.
Here are a couple of links you can go to for more info:
Yahoo! Local: http://help.yahoo.com/help/us/local/index.html
Overture Local Match: http://www.content.overture.com/d/USm/ays/lm.jhtml "
posted by Jen @ 7:23 AM
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