Branding and Search....MarketPosition September 2004
MarketPosition September 2004: "studies have shown that search engine listings stimulate brand recall by a 3-to-1 margin over banner advertising and other online marketing methods...users expect top brands to appear at the top of the search results, and therefore many searchers believe those companies found at the top of search results to be top brands in their categories. This is detrimental to offline category leaders, with little or no search engine visibility, that have worked tirelessly to build a high-quality, recognizable brand, only to have it slowly eroded over time as consumers turn to resellers and smaller companies to find what they are seeking online. "
Gives examples, this underlines why natural search results are totaltravels main weapon against competitors....
posted by Jen @ 10:32 AM
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