Friday, September 24, 2004

Five Things Most Search Engine Optimization Firms Won�t Tell You But That You Need to Know Before You Spend a Dime

Five Things Most Search Engine Optimization Firms Won�t Tell You But That You Need to Know Before You Spend a Dime: "The greatest factor in SEO has nothing to do with your web site. In my research, I've found that around 80% of the Google ranking factors have nothing to do with the web site itself. The real determining factors are links to your site from other web sites. As long as your site is easily crawled by Google, most of the energy should be focused on getting these outside links. If an SEO firm tries to sell you an expensive package to simply 'optimize' your site for Google, it's probably going to cost you a lot of money for very little result. "

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