Amazon unveils A9 Internet search engine | CNET News.com
Amazon unveils Internet search engine | CNET News.com: "Amazon.com has officially taken the wraps off its Internet search engine, joining the contest to unseat No. 1 provider Google"Unlike search rivals, A9 organizes query results into expandable columns, displaying Web pages, images and reference material adjacent on the page. Its branded toolbar also records users' Web browsing history and makes it accessible and searchable to individuals. (Web surfers must register to see their personalized search history.)
"The idea is to take search one level further and organize the information we search for," Udi Manber, A9's chief, said in an interview. "We wanted to build a search engine with memory and help you organize it yourself."
Under the hood, A9 is powered by technology from Google, Amazon's subsidiary Alexa, reference information from GuruNet and the Internet Movie Database, among other sources. It also displays Google-sponsored ad listings.
Amazon's relationship with Google mirrors one Google forged with Yahoo during the late 1990s--a relationship of "coopetition," some industry watchers say. Amazon and Google are cooperating within a technology partnership, but they are also competing for Web surfers' allegiance.
A9.com Home Page
posted by Jen @ 10:10 AM
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