Monday, August 16, 2004

Business News - Chance to pick Google's brain

Business News - Chance to pick Google's brain: "Senior Google scientist Dr Mehran Sahami told the Pacific Rim International Conference on Artificial Intelligence in Auckland last week that the company's 2200 employees were constantly battling to cope with users' needs and to fight crafty website designers who packed their pages with whole dictionaries of keywords..

He said some website designers tried to get their sites to the top of search engine hitlists by "cloaking" long lists of keywords at the bottom of their web pages, which were invisible to readers but were picked up by search engines. "Some would take an entire dictionary at the bottom of their web pages so a web page has the potential to match any single query in that language."

Google was developing more sophisticated techniques to distinguish "natural language" from long lists of keywords.

It also aimed to develop personalised web searches for individual users, better image searching and ways to handle multimedia websites.

He invited people to help develop new services listed on its laboratory web pages, including a glossary of acronyms and local search engines.

Google Labs"

Google
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