Branding Versus SEO
Branding Versus SEO: "Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.For instance, one search engine report states that 1.3 million visitors per month search for the term 'Best Buy.' This same report states that the term 'electronics' is searched for by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to optimize for their own brand name first and the word 'electronics' second.
Concludes; So in order to create the largest return on investment, large companies need to optimize their websites both for their own brand names and for the generic, high-traffic keywords and keyword phrases relevant to their sites. Otherwise, they are letting tons of online business just slip away."
posted by Jen @ 3:49 PM
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