Latest Search Engine Spam Techniques [Promotion & Marketing]
Latest Search Engine Spam Techniques [Promotion & Marketing]: "Search engines value popular, content-rich sites; however, many Website owners either can't or don't want to spend the money required to create that type of content and popularity. The needed resources, such as researchers, Web content developers, copywriters and skilled SEOs, aren't available, or are beyond the financial resources of the company.This is the something for nothing scenario that launches all spam projects.
TrafficPower is a SEO provider that was made infamous by Google's taking action to ban the company and its clients from their index. A Google rep was quoted as saying 'I believe that one SEO had convinced clients either to put spammy JavaScript mouseover redirects, doorway pages that link to other sites, or both on their clients' sites. That can lead to clients' sites being flagged as spam in addition to the doorway domains that the SEO set up.'
Now, it seems Traffic Power's clients are suing the company, but the damage is done. We still have to wonder who the guilty parties are.
In reality, when a site utilizes spam tactics, it is the client who's ultimately responsible, not the SEO provider. The client has control over a Website and its deployment. When spamming occurs, the Website owner is solely responsible."
Spammingsite1.com used several types of spam to achieve strong results:
mouse-activated redirects
hidden table cells stuffed with keywords within h1 tags
links from contrived Websites
The end users saw a different page than the search engine indexed. The search engine was tricked by these tactics, and, as is the case with all instances of spamming, lost control of the product it served to search users.
Spammingsite1 was a leader in the search results -- but only because of spam. A check of the sites that linked to Spammingsite1 revealed a list of dubious quality sites with which no legitimate site owner would have wanted to be associated. One of the sites was a growing list of open directory copies -- sites that draw all their content from the open directory project. Copies of Open Directory listings represent a huge problem for Google.
There are, of course, numerous tactics that are considered spam. Below are some of the most common spamming techniques being used right now -- tactics that should be avoided.
Publishing Empires
Wikis
Networked Blogs
Forums
Domain Spam
Duplicate Domains
Links inside No Script Tags
Javascript Redirects
Dynamic Real Time Page Generation
HTML invisible table cells
DHTML laying and Hidden text under layers
Humungous machine-generated Web sites
Link stuffing
Invisible text
Link Farms
Enormous Machine-Generated Websites
Those Webmasters who are not adept to html, dhtml or css tricks may try something simpler. When there's not enough content to go around, they often try to stretch a minimal amount of content across thousands of pages. The pages are built with templates and the sentences within them are basically shuffled from one page to the next. Unique title tags are plugged into each page that's generated.
This technique basically sees the same page repeated hundreds to thousands of times. It can even be done using a computer program that systematically stuffs the text sentences, paragraphs and headings, including keywords, into pages.
This technique is most often used with ecommerce sites that have a limited range of products for sale. Often, the products are simply re-organized, or shuffled to create another page that appears to be unique. It's actually the same selection of products presented countless different ways.
posted by Jen @ 8:21 AM
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