Britain cracks down on paid search | CNET News.com
Britain cracks down on paid search | CNET News.com: "British regulators have asked an Internet service provider to make clearer that some of its Web search results are paid advertisements, saying pay-for-placement listings from search provider Overture could confuse consumers.The British ISP Wanadoo, a unit of its namesake French parent company, displays a light-gray hyperlink against a white background to explain that search results from Overture are ranked according to the highest bidder instead of by relevance. "
posted by Jen @ 8:32 AM
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