Senior Analyst David Hallerman says there are three key points in understanding search marketing:
Search engine optimization is just as important as paying for position, especially as the cost of keywords rises.
When paying for clicks, consider contextual search, but only when the value makes it competitive.
This year, search players’ focus on local search will lead to improved searching and new revenue opportunities. Expect this to attract a slew of local advertisers who have until now haven’t had compelling options.
posted by Jen @ 3:37 PM
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