Tuesday, February 10, 2004

Features: "Both this column and Part 1 of this article, should help to give a general overview of where you should focus the best part of your 'organic based' strategy. There are the major PPC services which spread across networks such as Overture, Google AdWords and eSpotting as well, which also require careful media buying appraisal to fit tactically into your overall strategy.
And just to try and help with a little visual aid for reference, I've popped three PowerPoint slides online. This is not an exhaustive list of search engines, third party suppliers and PPC media services. It's very much just a general 'snapshot' of the current landscape and some of the constituents. But you should get the picture!"

Google
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