Good idea....competition to ensure response maybe?
Inc.com | Finding the Right Keyword: "Ask your customers or vendors what words they'd use to describe your business or service."
Maybe for now as there is no purchased program on site for logging, tracking & compiling search terms i should learn to read the log files proper - if Mike can arrange access that is.....
Ironic...
Inc.com | Finding the Right Keyword: "Don't Forget Free Search: Paid search may be all the rage. But you can still get loads of traffic from free, so-called 'organic' searches--that is, by tweaking your website so that the various search engines find it and place it high on the list of results. Seattle-based Express Metrix uses search marketing to hawk its IT management software. But marketing manager Jenna Sytman says that only 25% of the company's traffic can be traced back to a keyword it actually paid for. The majority comes from people searching terms like 'tracking software' and following the results to Express Metrix's site."
posted by Jen @ 8:11 AM
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