Saturday, September 27, 2003

GOOGLE'S OWN WORDS - TOS, PAGERANK & MORE...

Google Terms of Service: "Personal Use Only
The Google Services are made available for your personal, non-commercial use only. You may not use the Google Services to sell a product or service, or to increase traffic to your Web site for commercial reasons, such as advertising sales. You may not take the results from a Google search and reformat and display them, or mirror the Google home page or results pages on your Web site. You may not 'meta-search' Google. If you want to make commercial use of the Google Services, you must enter into an agreement with Google to do so in advance."

SEARCH ENGINE RESULTS POSITION - SERPS(or pages) depends on:
Google Technology: "Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."

Google Terms of Service: "No Automated Querying "
You may not send automated queries of any sort to Google's system without express permission in advance from Google. Note that "sending automated queries" includes, among other things:

using any software which sends queries to Google to determine how a website or webpage "ranks" on Google for various queries;
"meta-searching" Google; and
performing "offline" searches on Google.

Please do not write to Google to request permission to "meta-search" Google for a research project, as such requests will not be granted.

Google Toolbar FAQ: "Why doesn't the PageRank button display anything?
If you are behind a proxy web server or a firewall, it may be interfering with the Toolbar's requests to extract PageRank information from Google. Try out one of our experimental features, designed to fix this problem. Click on the Google logo, and from the drop-down menu select (or press the Options button) to access Options. Select the More tab in the Options window then check the box next to the option Fix PageRank through proxies (experimental). Alternatively, you can disable the Advanced Features entirely on the Google Toolbar. To do so, click on the Google logo, and from the drop-down menu select Help > Privacy Information. Uncheck the boxes listed under Advanced Features.

Note that the PageRank display will not automatically fetch information from pages with CGI arguments (that is, pages with a '?' present in the URL)."

BLOGGING:
So what is your site's Google PageRank?: "I didn't realise how much Google really loves blogs until I saw everybody else's non-blog sites' PageRank.

The recent major update pushed many blogs to at least a 5, and many have even more."

Show comments for an entry: "Some people use the Google Toolbar to reverse-engineer PageRank and try to figure out Google's algorithm. Google has been known to respond by changing its algorithm to prevent whatever hack was being used."

Google
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