Saturday, September 27, 2003

Couple of quotes from Emarketer articles - all of which merit a read & in issue dated Fri, 26-Sep-03 :

Easy group interview:

easy(Group) Does It: "Don't forget, the easyGroup comes along in established industries and says, 'You, the consumer, are used to consuming this particular product, and we're going to give it to you at a third of the price.' I think that's a pretty convincing argument to consumers to get them onto your side. "
Also note email marketing & online/offline charges.


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