Google to Expand Keyword Matching: "Google to Expand Keyword Matching
By Brian Morrissey
Google notified its 150,000 advertisers on Friday that it would expand its keyword matching to show paid listings on related search terms, while also increasing the performance standards for such ads. ...
Google's broad match takes things a step further than rival Overture Services, which uses a tool called Match Driver to take into account misspellings and other variations to match up queries with relevant keywords. Overture also introduced its own variants of phrase and broad matching in August"
Paid options - research:
BW Online | October 6, 2003 | Web Searches: The Fix Is In: "investigation by BusinessWeek, based on more than 30 interviews and analysis of dozens of Internet searches, suggests that paying customers frequently fare better. Indeed, out of 20 advertisers and online marketing pros interviewed by BusinessWeek, 10 had experienced firsthand a boost in search-engine rankings when they signed up for paid inclusion. Says James Taylor, CEO of AICompany.com, a search-marketing company, 'Paid inclusion dilutes the accuracy and relevance of a search engine.'"
posted by Jen @ 6:33 AM
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