Features: "Consultant and author of 'Search Engine Marketing', Mike Grehan, said he believes that Espotting still remains the best option in Europe, giving the best results and best service. And apart from some recent complaints posted on the affiliates4u marketing forum by Espotting partners whose payments were delayed by up to two months - it is difficult to find anyone willing to say anything negative about Espotting. The company assures Netimperative that all the late cheques have now been paid, and admitted that it could have communicated better with the affiliates concerned over the delay...
In the space of three years, Espotting has grown from just a handful of staff based in the living room of one of the founding members, to about 180 employed across 10 European countries. It is one of very few UK businesses to have survived and thrived in the internet sector...
as the market consolidates and matures, it faces a huge battle to cling on to its European advantage. Google and Overture are now poised to dominate as their financial resources grow and as they push their ability to handle worldwide campaigns and accounts. Ask Jeeves ditched Espotting for Google AdWords in the UK earlier this year, primarily because it worked with Google in the US."
posted by Jen @ 3:17 PM
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