SEO Code of Ethics / Standards (2): "There's been lots and lots of talk, about the adoption of an agreed upon Standard of Ethics for SEOs to follow. With the search engines themselves changing their algorithm and techniques daily, it's nearly impossible to define a rigid set of standards. What is allowed today may not be tomorrow, and similarly, a technique that will get you banned today, might be perfectly 'legal' the next. In such an environment, can there actually be a hard and fast rule set laid out, that 'ethical' SEO's can follow?"
There is always the consern that some individual in a burst of enthusiasm & ignorance will use a technique which results in totaltravel getting penalised &/or dropped - especially from google. The following sounds reasonable:
"since there are no etched in stone regulations, or consistency between the search engines, this is next to impossible. What we can do, perhaps, is begin with a set of basics ... things that we know the search engines will not allow or tolerate, and build and modify that list as FACTS become evident. An SEO whose business is driven by their desire to "achieve results ethically" and therefore "do right" by their clients should agree, voluntarily to follow these guidelines"
posted by Jen @ 9:02 AM
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