Thursday, September 25, 2003

Google, penalties & symptoms....The best indicator of a problem is by reading the log file statistics. Anytime there is a trend showing a significant loss of Web site visitors and search engine referrals, there should be concern, especially when the traffic numbers decline to a fraction of past activity levels.

Have I been kicked out of Google?:

"In the past, the Google PageRank meter in the Google toolbar was a good indicator of a problem with a Web site. On the scale of one to ten, losses of three to four points in one or two months may have been cause for concern. However, as of early 2003 the toolbar has been an extremely unreliable indicator of penalties, and should not be considered as the sole authority for problems.
Other symptoms of search engine penalties include; loss of Web site pages reported in the search engine index, loss of rankings, significant loss of Web site visitors and significant decline in the amount of search engine referrals. As time goes on, the penalized Web site will be harder to find, even when searching for the company name or for the Web site address. If the Web site is not returned in the results when searching for the URL, then there is a definite problem - possibly a search engine ban."....

"The most effective apology emails are ones that give the most information about the spam methods that were removed. Be sure to include:

The specific methods used to trick the search engines
Which pages had to be cleaned, which pages were obviously doorways
Who implemented the methods and who cleaned them up
Who you are, your company name
Promise not to do it again.
Using the free site submit may be a good way to hurry the process of getting spidered by the search engines, but it isn’t really necessary.

The last step is to sit back and BE PATIENT. Some penalties are lifted sooner than others. The severity of the penalty seems to be related to the extent of the offensive tactics. Patience is the key when trying to determine if a site has been penalized. Usually there is a good explanation, and it is best to do a little research up front before assuming the worst.

Google
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