New Media Review - Provided by the European Travel Commission: "Travel planning
According to the Cyberstudy on E-Commerce from America Online and RoperASW, at the end of 2002, 73% of Europeans said they regularly or occasionally went online to research products and services. Findings also show that:
53% of respondents conducted some online research for airline tickets and/or hotel reservations that they later purchased.
37% of respondents conducted online research for event ticket purchasers.
(eMarketer, April 2003)
According to the 2002 'Cyberstudy' from America Online and RoperASW, in 2002, 36% of home Internet users respondents, in France, Germany and the UK, go online at work to plan a vacation.
AOL and Roper surveyed around 500 home Internet users in all three countries. (eMarketer, March 2003)
Luc Carton has reported on its eTourism Newsletter (eTourism Newsletter), that according to Forrester Research (Forrester), the Internet has become one of the most important information sources for European travel worldwide, with almost 50% (47%) of European Internet users researching online data to book their leisure trips. (Luc Carton�s eTourism Newsletter at eTourism Newsletter, Issue Friday November 16, 2001)
Internet users in Northern European countries tend to research travel planning information online more than users in Southern European ones. The following countries have a percentage higher or equal to the European average of 47%:
Sweden: 60%
Norway: 59%
Switzerland: 55%
Ireland: 53%
UK: 51%
Germany: 51%
Finland: 51%
Netherlands: 48%
Austria: 48%
Belgium: 47%
"
posted by Jen @ 7:57 AM
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