Monday, August 11, 2003

Pay per clicks (PPC) - Looksmart for MSNLookSmart Opens Deep Listings Option To Small Businesses: "LookSmart's deal with MSN also makes it one of the best Google-alternatives out there, for search engine marketers. Currently, Google results power three of the four most popular search sites: Google, Yahoo and AOL Search. That leaves MSN as the remaining search powerhouse with its own unique voice. If you've been failing on Google, then LookSmart at least offers a way to buy your presence cheaply into the search space."....
"Of course, you could always purchase Overture listings to show up on MSN -- and this remains an option. However, LookSmart's hope is that you'll find they offer a cheaper alternative. LookSmart's paid inclusion model doesn't guarantee placement, so it remains a toss-up whether you'll appear for any particular term. But if you do, there remains a good chance you'll get that top ranking for less expense than going with Overture."

Google Stuff
Google Synonym Command
Google synonym search:

Want Google to look up words related to a keyword you've entered? Now there's a new synonym command that you can try. Just place a tilde character (~) in front of the word. For example, while a search for "gardening tips" would look for pages relevant only to both of those words, "gardening ~tips" will make Google look for synonyms for tips, such as "help," "guide" and "techniques." A bit more information on the command is provided by Google at the URL above, and we'll probably take a closer look at it in the SearchDay newsletter later this month.

Google
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