TRAVELCOM Report Newsletter: "Butler Heads Travel Category At Google
Google announced the recent appointment of Jane Butler, 33, to head the travel category at the leading internet search engine. As Head of Travel, Butler is responsible for driving the strategy for both advertising sales and product development with travel marketers company-wide. In addition, Butler acts as a strategist and analytical resource for the Google sales team and their travel clients. A veteran online travel and advertising professional, Butler joined Google from LastMinuteTravel, where she led global sales and marketing as president. Butler's travel industry experience also includes more than 4 years as Publisher of DoubleClick's Travel Network. She is also co-author of the 2002 PhoCusWright report, 'Online Travel Advertising: Success Factors and Recommendations for Improved Effectiveness"
posted by Jen @ 3:21 PM
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