Search Engine News :: Optimise Web Sites for Organic Search

This article echoes my reservations about direct comparisons with other travel sites:

I-COPYWRITING archives -- August 2003 (#2): "The effects of your product and
the service you provide should be able to speak for
itself and hold its own without direct comparison "...
further if you absolutely must...
" One way to do both is to focus on the places where your
product/service outshines the competition, and minimize
places where they outdo you. By sticking to the
(proveable) truth, and appearing objective, you move to
the prospect's side of the table.
"

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posted by Jen @ 7:53 AM