Tuesday, October 24, 2006

All Hands on Deck! Search Marketing is Crossing the Chasm

The future for search marketing looks bright...

All Hands on Deck! Search Marketing is Crossing the Chasm: "Search marketing is starting to show the early signs of a marketing channel that's ready to make the leap from early adopters to mainstream markets....In the past 3 years, search marketing has solidified its grip on the early adopter market, growing both in terms of number of advertisers and revenue by over 200%, but the total product solution that's required to attract a low trust pragmatist market is still being assembled....

Google still rules the roost, so they have the all important pole position going into the tornado. The trick will be to see if they can hold onto it. Remember, pragmatists love turnkey solutions. Is Google's assembling of auction based media buying opportunities the solution they're looking for?"

Google

Search Engine Marketing and the K.I.S.S Theory

I do not usually like acronyms but this is really one of favourites, 2nd after GIGO....so if your business model is gigo ignore the following...

Search Engine Marketing and the K.I.S.S Theory: "KISS acronym as it pertains to search engine marketing.

Keep your target market in mind
Improve your online presence with sound SEM strategies
Study your online competition
Set proper metrics"

Google

Thursday, October 12, 2006

Matt Cutts: Link baitimg and SEO » SEO Advice: linkbait and linkbaiting

The next big thing in SEO....er sounds a bit like have a unique & useful product ....

Matt Cutts: Gadgets, Google, and SEO » SEO Advice: linkbait and linkbaiting: "Linkbaiting sounds like a bad thing, but especially if it’s interesting information or fun, it doesn’t have to have negative connotations. I hereby claim that content can be both white-hat and yet still be wonderful “bait” for links (e.g. Danny’s spam email analysis). And generating information or ideas that people talk about is a surefire way to generate links. Personally, I’d lean toward producing interesting data or having a creative idea rather than spouting really controversial ideas 100% of the time. If everything you ever say is controversial, it can be entertaining, but it’s harder to maintain credibility over the long haul. "

Andy Hagans - Linkbaiting Service: "I am now offering a link baiting service on a limited basis.
The cost is $4,995 USD"

Google
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