Beyond SEO – Search Engine Optimization: eyefortravel.com
eyefortravel.com - Travel Distribution News, Events and Analysis: "Estimates suggest currently only 1-2% conversions happen for any SEO or offline marketing campaigns...According to Yesawich, Pepperdine & Brown, almost six out of 10 leisure travelers now actively seek the "lowest possible price" for travel services
On average a leisure traveler visits 3-4 websites before making a purchase
Equally important is the Availability factor
One Stop Shop V/s Specialize in Airfares or Hotels - The big brands in online travel have been emphasizing on packaging especially dynamically packaging.
Inclusive rates are easier to navigate, compare and understand.
Bhanu Chopra is the CEO of RateGain. RateGain provides Internet based competitive pricing intelligence to the global travel industry."
posted by Jen @ 5:00 PM
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