review current white v black hat...Improving The Image Of Search Engine Marketing
Improving The Image Of Search Engine Marketing: "What can be done to improve the image and reputation of SEM? With the recent Traffic-Power/black-hat SEO debacle, the article that detailed various ad agency SEM complaints, and numerous other articles that have questioned the need for SEO/SEM has helped give the industry a proverbial black eye...there is no easy answer to this quandary. As long as there are bad apples spoiling the bunch (or getting the majority of the press), the perception will be largely negative. One thing's for sure, this topic isn't going away anytime soon. At the upcoming SES in San Jose, California, Danny will make this subject part of his keynote speech. Expect more updates on the perception of SEO/SEM soon.
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posted by Jen @ 7:53 AM
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