Friday, July 16, 2004

Automated Link Exchange Backlash

Automated Link Exchange Backlash: "There's a difference between 'automated' and 'assisted by automation', and in my opinion that's where a lot of would-be link hunters go astray.
You can use automated methods to help you:
- scout for sites that might be suitable to request links from
- keep your campaign organized.
You need human judgement to:
- assess whether each site is in fact a well-matched, well-targeted candidate for a link request. Skimp here and you're guaranteed to cause offense.
- read their instructions for how to suggest links. (ditto)
- identify who is the most suitable person to write to. (ditto)
- actually write an artful link letter (ditto) "

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