Google to work directly with SEMs
MediaDailyNews 07-13-04: "Google is also developing a client services initiative through which sales reps will work directly with SEMs, according to Barbara Coll, President and Chair of the Board for search industry trade group, Search Engine Marketing Professional Organization (SEMPO). While she admits some SEMPO members are concerned about search engines horning in on their business, she believes, 'Obviously [search engines] want to work with SEM companies... because we sell their product beautifully; we're like an extension of their sales force.'Fredrick Marckini, CEO of SEM firm, iProspect doesn't deny the existence of channel conflict. However, he concludes, 'The fact that the major search engines have demonstrated a willingness to pursue direct relationships with the big brands is a much greater threat to the big agencies than to search-centric firms with hands-on experience to advise, and the capability to move, evolve and flex to meet new market challenges.' "
posted by Jen @ 8:01 AM
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