Search Engine Mission Statements: Marketing Monitor - May. 6, 2004
Search Engine Mission Statements: Marketing Monitor - May. 6, 2004: " In Google's case, its mission statement is 'to make the world's information universally accessible and useful.'AOL - AOL's Mission is to build a global medium as central to people's lives as the telephone or television... and even more valuable. (This is a pretty broad mission statement. My take on this is that AOL wants to do to the internet what RCA did to the television)
Yahoo! - Yahoo's mission is to be the most essential global Internet service for consumers and businesses. (Very similar to AOL: to become the most important internet service in the world; also very ambitious.)
?BR>Ask Jeeves - Ask Jeeves' mission is to deliver the most relevant answers to your everyday searches. (This is a very simple, clear mission - and it's strictly tied to search. The only one I've seen, from all the search engines, which explicitly says this.)
Altavista - AltaVista's mission is to provide access to information to the global community, and they are dedicated to setting the standard for search technology and how people find information. (Even though they are now part of the Yahoo! network, I thought it was worth mentioning. The line I like is "setting the standard for search technology. They can still do this for Yahoo! Altavista now becomes the breeding ground for new technology which then rolls over to Yahoo!)
Microsoft - Microsoft's mission: To enable people and businesses throughout the world to realize their full potential. (I looked for a mission statement for MSN but couldn't find one. I would think, however, that it would contribute and align to Microsoft's overall mission which is also broad - tying an individual's potential to a computer. A stretch in my view, but a worthy challenge.) "
posted by Jen @ 7:45 AM
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